15 сентября, 2025 Why Mobile Advertising Resonates Better Than Others We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A sma…
1 сентября, 2025 🚀 AppLovin: from gaming — to an “advertising TikTok”? AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…
19 июля, 2025 🤖 Can a neural network come up with genuinely good creative? (Not a video or an edit — but the idea, the concept, the brief.)
2 июня, 2025 📉 Creatives That Killed Great Products Or how ads can ruin first impressions forever You launch a great product. It actually works. The…
9 мая, 2025 «Why even use mechanics in a creative if they’re not part of the actual gameplay?» The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …
4 апреля, 2025 Why Aren’t You Growing as a Creative Producer? 😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…
7 марта, 2025 🤔 What’s more important in a creative: the hook, the gameplay, or the finale? Everyone says, “The main thing is to grab the viewer in the first three seconds!” But what’s next…
21 февраля, 2025 📱 Why Is Mobile Game Advertising So… Weird? Cringe-worthy plots, bizarre puzzles, ridiculous characters… Why make ads like this? It turns out…
10 февраля, 2025 How to Promote Mobile Apps on a Budget: 🤑 Promoting mobile apps doesn’t always have to require a huge budget. There are plenty of ways to b…
