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7 марта, 2025

🤔 What’s more important in a creative: the hook, the gameplay, or the finale?

Everyone says, “The main thing is to grab the viewer in the first three seconds!” But what’s next…

21 февраля, 2025

📱 Why Is Mobile Game Advertising So… Weird?

Cringe-worthy plots, bizarre puzzles, ridiculous characters… Why make ads like this? It turns out…

10 февраля, 2025

How to Promote Mobile Apps on a Budget: 🤑

Promoting mobile apps doesn’t always have to require a huge budget. There are plenty of ways to b…

25 января, 2025

Why does “Install now” keep losing its effectiveness? And what should you use instead? 🤔

The phrase “Install now” is becoming increasingly outdated. Users are tired of blunt calls to act…

27 декабря, 2024

Why Do Ad Creatives Burn Out? 😡

Everyone knows that in mobile game advertising, it’s crucial to constantly surprise viewers and c…

13 декабря, 2024

Should Cartoonish Graphics Be Replaced with Realism?

Cartoonish graphics have long been the standard for mobile games: they’re bright, simple, and app…

28 июля, 2024

Outsourcing vs. In-House Creative Teams: Which is More Cost-Effective?

In today’s business world, the quality and speed of creative project execution are crucial. Compa…

26 июля, 2024

Mobile Advertising in 2024: A Comprehensive Guide

Mobile advertising continues to grow rapidly, projected to reach $495 billion by 2024. It encompa…

17 июля, 2024

Choosing Software for Creatives: How Tool Selection Affects the Success of Game Advertisements

Creating promotional videos for games requires a specific approach and high-quality tools. Let’s …

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