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20 февраля, 2026 Big first for CGB Studio 🎉 We’re heading to Game Developers Conference San Francisco for the very first time.
15 сентября, 2025 Why Mobile Advertising Resonates Better Than Others We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A sma…
1 сентября, 2025 🚀 AppLovin: from gaming — to an “advertising TikTok”? AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…
19 июля, 2025 🤖 Can a neural network come up with genuinely good creative? (Not a video or an edit — but the idea, the concept, the brief.)
2 июня, 2025 📉 Creatives That Killed Great Products Or how ads can ruin first impressions forever You launch a great product. It actually works. The…
9 мая, 2025 «Why even use mechanics in a creative if they’re not part of the actual gameplay?» The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …
4 апреля, 2025 Why Aren’t You Growing as a Creative Producer? 😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…
7 марта, 2025 🤔 What’s more important in a creative: the hook, the gameplay, or the finale? Everyone says, “The main thing is to grab the viewer in the first three seconds!” But what’s next…
21 февраля, 2025 📱 Why Is Mobile Game Advertising So… Weird? Cringe-worthy plots, bizarre puzzles, ridiculous characters… Why make ads like this? It turns out…
14 мая, 2026 Why Emotional Hooks Outperform Humor in Mobile Game Ads (2026) In mobile game advertising, emotion directly impacts performance. And there’s a simple insight: H…
20 февраля, 2026 Big first for CGB Studio 🎉 We’re heading to Game Developers Conference San Francisco for the very first time.
15 сентября, 2025 Why Mobile Advertising Resonates Better Than Others We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A sma…
1 сентября, 2025 🚀 AppLovin: from gaming — to an “advertising TikTok”? AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…
19 июля, 2025 🤖 Can a neural network come up with genuinely good creative? (Not a video or an edit — but the idea, the concept, the brief.)
2 июня, 2025 📉 Creatives That Killed Great Products Or how ads can ruin first impressions forever You launch a great product. It actually works. The…
9 мая, 2025 «Why even use mechanics in a creative if they’re not part of the actual gameplay?» The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …
4 апреля, 2025 Why Aren’t You Growing as a Creative Producer? 😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…
7 марта, 2025 🤔 What’s more important in a creative: the hook, the gameplay, or the finale? Everyone says, “The main thing is to grab the viewer in the first three seconds!” But what’s next…
21 февраля, 2025 📱 Why Is Mobile Game Advertising So… Weird? Cringe-worthy plots, bizarre puzzles, ridiculous characters… Why make ads like this? It turns out…
