15 сентября, 2025 Why Mobile Advertising Resonates Better Than Others We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A smartphone isn’t just a gadget anymore — it’s an exte…
1 сентября, 2025 🚀 AppLovin: from gaming — to an “advertising TikTok”? AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…
19 июля, 2025 🤖 Can a neural network come up with genuinely good creative? (Not a video or an edit — but the idea, the concept, the brief.)
2 июня, 2025 📉 Creatives That Killed Great Products Or how ads can ruin first impressions forever You launch a great product. It actually works. The…
9 мая, 2025 «Why even use mechanics in a creative if they’re not part of the actual gameplay?» The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …
4 апреля, 2025 Why Aren’t You Growing as a Creative Producer? 😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…
7 марта, 2025 🤔 What’s more important in a creative: the hook, the gameplay, or the finale? Everyone says, “The main thing is to grab the viewer in the first three seconds!” But what’s next…
21 февраля, 2025 📱 Why Is Mobile Game Advertising So… Weird? Cringe-worthy plots, bizarre puzzles, ridiculous characters… Why make ads like this? It turns out…
10 февраля, 2025 How to Promote Mobile Apps on a Budget: 🤑 Promoting mobile apps doesn’t always have to require a huge budget. There are plenty of ways to b…
25 января, 2025 Why does “Install now” keep losing its effectiveness? And what should you use instead? 🤔 The phrase “Install now” is becoming increasingly outdated. Users are tired of blunt calls to act…
15 сентября, 2025 Why Mobile Advertising Resonates Better Than Others We pick up our phones dozens of times a day: on the metro, in the coffee queue, before bed. A sma…
1 сентября, 2025 🚀 AppLovin: from gaming — to an “advertising TikTok”? AppLovin started out as a mobile game developer. Now analysts are calling it the new TikTok — but…
19 июля, 2025 🤖 Can a neural network come up with genuinely good creative? (Not a video or an edit — but the idea, the concept, the brief.)
2 июня, 2025 📉 Creatives That Killed Great Products Or how ads can ruin first impressions forever You launch a great product. It actually works. The…
9 мая, 2025 «Why even use mechanics in a creative if they’re not part of the actual gameplay?» The mechanic in a creative is like stage decor in a theater. It doesn’t have to be real. Its job …
4 апреля, 2025 Why Aren’t You Growing as a Creative Producer? 😻 Introduction Today, let’s talk about what might be holding back your growth as a producer and c…
7 марта, 2025 🤔 What’s more important in a creative: the hook, the gameplay, or the finale? Everyone says, “The main thing is to grab the viewer in the first three seconds!” But what’s next…
21 февраля, 2025 📱 Why Is Mobile Game Advertising So… Weird? Cringe-worthy plots, bizarre puzzles, ridiculous characters… Why make ads like this? It turns out…
10 февраля, 2025 How to Promote Mobile Apps on a Budget: 🤑 Promoting mobile apps doesn’t always have to require a huge budget. There are plenty of ways to b…
25 января, 2025 Why does “Install now” keep losing its effectiveness? And what should you use instead? 🤔 The phrase “Install now” is becoming increasingly outdated. Users are tired of blunt calls to act…
